A.R Rehman does it again. And he does it beautifully. The dhak dhak go partnership of Hero Honda has now changed to the “Hum men hai hero” slogan for Hero moto corp.

Although Honda cannot be written off considering the technological advantages it has, Hero moto corp on the other hand has one very strong competitive advantage – It knows India and the values of India. And that is the exact niche it targets. Even with the dhak dhak go campaign for Hero Honda, the target was the entire Indian masses. And the same goes for the first Hero moto corp ad. The Hero group definitely knows how to get India going.

A.R Rehman again spins his magic with an amazing song which really touches you. The video accompanying it is also commendable and really tugs at your heart. The ad is laden with cultural values and the desire of each one of us to be a Hero. Youngsters, newbies, Punjabis and most of the different cultural segments are covered in the ad. The final slogan too “Hum mein hai hero” seems very well researched and is sure to be recognized as the slogan which will raise Hero Moto corp out of the shadow of Honda and will truly establish it as a culturally and technologically powerful brand.